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Saturday, November 5, 2011

Android extends its lead in the US smartphone race, Nielsen reports


The analysts from Nielsen have just published their report on the smartphone market in the US and revealed that Android is still the most popular platform there. 43% of all US mobile subscribers now own a smartphone and 43% of them have a device running the Google OS.
The 43% market share represents a 4 percent points increase compared to the Android result in Q2. In fact, Android is the only platform to gain ground over the past three months in the US.


In second place, iOS is not doing too bad either, managing to retain its 28% market share. That’s despite the fact that Apple didn't release a new iPhone in Q3, so the Cupertino-based company should have every reason to be optimistic about the Holiday season.
It's all doom and gloom behind the leading couple with the third-placed operating system, BlackBerry, only powering 18% of the smartphones in the US. The RIM-owned platform has slipped 2 percent points in the last quarter alone as the Canadians still struggle to match the level of usability of iOS and Android.
Last of the major platforms comes Microsoft Windows Phone, but that one is unable to maintain its market share either. With a market share of just 7% and 2 percent points down compared to Q3, WP runs the risk of being relegated to the dreaded others category.

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